The New Yorker
EXECUTIVE DIRECTOR OF EDITORIAL OPERATIONS
As the head of editorial operations at The New Yorker, I solve problems for the world’s foremost editorial and creative professionals. I am an executive decision-maker and strategic leader for matters of management and staffing across the editorial organization, overseeing our operating budget and liaising with corporate leaders at Condé Nast to ensure The New Yorker’s continued growth and success.
The New Yorker
DIRECTOR OF SOCIAL MEDIA
From 2019–2022 I led an ASME-nominated team of journalists and creators, overseeing editorial strategy for all of The New Yorker’s social channels and iOS push alerts. The New Yorker broadcasts to a combined audience of over 20 million readers, translating the brand’s signature mix of reporting, humor, and criticism, and creating social-first features and stories. You can find our work on Instagram, Twitter, Facebook, LinkedIn, and TikTok.
Instagram Caption Contest
Co-creator and project leader
In 2019, I led an effort to bring The New Yorker’s (in)famous caption contest to Instagram, creating a shareable and public-facing way for readers to participate. Working with engineers and product leaders, we used Instagram’s API to capture entries directly from the platform. Users simply submit their caption as a comment with a hashtag, and entries funnel directly from Instagram into our weekly database. Over the years, dozens of finalists and winners have been chosen from their social-media entries.
ChefSteps
Founding Editor | Editorial Director
I joined ChefSteps, a food media and technology company later acquired by Breville, in 2013, as employee number nine. In the following four years, as the team grew to 65, I wrote and edited countless food-science articles, in-depth recipes, headlines (Can’t-F***-It-Up Fried Chicken, anyone?), newsletters, and video scripts. I developed production flows, a beloved brand voice, and editorial standards from scratch. I helped hire a talented team of writers, editors, photographers, and executives. Our editorial team won two James Beard awards for general excellence in video and web content in 2015, and between 2013 and 2017, we grew the ChefSteps audience from 10,000 members to over two million. ChefSteps was acquired by Breville in 2019.
ChefSteps Other Peoples’ Ideas
Series creator & producer
I developed and produced "Other People’s Ideas," a ChefSteps series featuring outside experts cooking in their native environments, as part of a sequence of strategic initiatives to increase customer engagement, feature more diverse on-screen talent, and reduce production costs. I developed and pitched both the creative and the business strategies, and I oversaw editorial and video production. For the series, we featured well-known chefs and authors like Andrea Nguyen and Aran Goyoaga, as well as undiscovered local talent like Taichi Kitamura and Brothers & Co.
Seattle Met
Research Editor
For four years, I worked at Seattle Met, a city magazine known at the time for its investigative reporting, voice-y food and drink coverage, and stunning art direction. I started as an editorial intern and went on to write, edit, assign, and produce hundreds of stories under deadline. I was selected as lead researcher for multiple award-winning investigative features, including four Society of Print Journalism Award–winning stories and two City and Regional Magazine Association Award–winning stories. I also worked closely with a handful of senior editors on their most in-depth work.
Research & reporting
Girl On the Bridge, by James Ross Gardner
Legends of the Fallen, by Matt Halverson
School of Knox, by James Ross Gardner
The Law & John Henry Browne, by James Ross Gardner
Writing
Uber Organics, May 2013
What It’s Like To..., August 2013
Here Come the Drones, January 2013
Tunnel Vision, March 2013
Joule
Product strategy & experience design
ChefSteps launched Joule, a groundbreaking sous vide tool and accompanying app, featured in the New York Times, WIRED, and Bon Appétit, in 2016. I oversaw messaging and positioning strategy for Joule, and coordinated with stakeholders across the company to create assets and lead a successful launch. I contributed creative and editorial for ads placed in the Times and T Magazine, as well as with Food52 and Serious Eats. I also worked on in-app content and features, including AI- and voice-operated interfaces.
"This is the best sous vide machine we've ever used." -Bon Appétit
ChefSteps Premium
Product lead
I launched ChefSteps’ content subscription product, ChefSteps Premium, in 2016, in response to customer feedback and emerging industry trends. I worked with the founders, CTO, developers, designers, and editorial staff to establish a vision and roadmap, design a seamless paywall experience, and create paid content. Premium quickly became the hub for our most-engaged readers, cooks, and customers.